The concept behind "APJ Inc.":

Hi guys (and girls too obviously),

Thanks a lot for following, appreciating, commenting, discussing and cursing (yes, the victims of the blog did that too!) the blog. Before I say anything more, I wish to share my vision behind starting this blog last year.

IIM Lucknow, a place which brings together some of the brightest minds in the country (supposedly) is much different from the rest of the world - in a way it can be said that its a self, sufficient world in its own right. However, the people there too have their own share of funny stories and incidents to boast of - which the outside world is completely unaware of. Thanks to the media publicity, the IIM grads are seen as geeky, extremely interlligent, studious fellows indulging in intellectual readings and discussions all the time. There was the need to throw light on the lighter side of IIM life! Through APJ Inc. I wanted to share some of these interesting stories, funny characters, juicy on-campus gossips and all sorts of tabloid-like masala news in the most 'geeky' style possible. That motivated me to opt for the 'Case Study' approach - the much talked about pedagogy followed at the IIMs. The idea was to portray every character in the story as a Company and talk about the link-up gossips doing the rounds on campus as "mergers and acquisitions". Weights represented as 'stock prices' and CGPA represented as Globe ratings was an attempt to bring in some more management lingo.

Hope u all enjoyed reading the posts!

Now coming back to business, I have a few readers asking me to restart the blog (its been dead since December last year). People are finding work life too boring and are looking for sources of entertainment! So, like any rigged reality TV show of the 21st century, let me ask you - "Should APJ Inc. be revived? Should I (and may be some of u'll) provide stimulus packages in the form of gossip stories? "

Awaiting your responses!